Behavioural Economics | Topics | tutor2u Economics

Behavioural economics is a branch of economic research that adds elements of psychology to traditional models in an attempt to better understand decision-making by investors, consumers and other economic participants. Behavioural economics challenges the assumption that agents always make rational choices with the aim of maximising utility. The leading behavioural economist, Richard Thaler, won the Nobel Prize in Economics in 2017 for his work on behavioural economics and policy interventions built around "nudges".


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  • The bumper collection of teaching & learning resources provided to delegates on our popular Teaching Behavioural Economics at A Level course.

    £75.00 (+VAT Free Shipping)

    Teaching Behavioural Economics at A Level - Course Resource Pack
  • Revision Aids

    A variety of revision aids and materials to support exam preparation

  • Here is a 20-clue revision crossword on Behavioural Economics.


    Behavioural Economics Revision Crossword
  • Teaching PowerPoints

    Collections of editable PowerPoints covering the key specification and unit content.

  • This free complete teacher PowerPoint covers a wide range of A Level content relating to Behavioural Economics & Behavioural Policies.


    Teacher PowerPoint: Aspects of Behavioural Economics and Behavioural Policies (Yr2)
  • Topic Teaching Resources

    Individual teaching resources for delivering specific topics, including teaching instructions.

  • A selection of activities here to help students explore the concept of anchoring. Anchoring is usually described as a “cognitive bias” in which a piece of information given early on...

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    Anchoring (Behavioural Economics)
  • This activity is a great revision activity for the behavioural economics topic.


    Behavioural Economics SNAP!
  • ​This Behavioural Economics teaching activity looks at exploring “choice architecture”, and whether the number of options given to people affects their decision.

    £5.00 (+VAT)

    Being Choosey (Choice Architecture)
  • This resource provides a framework for students to explore public-policy solutions inspired by behavioural economics.

    £5.00 (+VAT)

    Play Nicely (Behavioural Economics & Govt Policy)
  • This multi-stage teaching resource helps students explore the key concept of choice architecture in relation to behavioural economics with a highly accessible context - supermarket shopping!

    £5.00 (+VAT)

    Supermarket Sweep (Behavioural Economics)
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