Behavioural Economics | Topics | tutor2u Economics

Behavioural economics is a branch of economic research that adds elements of psychology to traditional models in an attempt to better understand decision-making by investors, consumers and other economic participants. Behavioural economics challenges the assumption that agents always make rational choices with the aim of maximising utility. The leading behavioural economist, Richard Thaler, won the Nobel Prize in Economics in 2017 for his work on behavioural economics and policy interventions built around "nudges".

From the Reference Library

CPD Course Resource Packs

Entire delegate resource packs from tutor2u's renowned professional training courses

  • Added to your Shopping Cart!

    Teaching Behavioural Economics at A Level - Course Resource Pack

    • SKU: 02-4015-10071-01
    • Combined Print + Download Pack

    • £75.00 (+VAT)
  • Exam Technique

    Worked examples of best-practice exam technique and supporting activities designed to build those techniques.

  • Added to your Shopping Cart!

    Behavioural Economics Example Essays (Volume 1) for A Level Economics

    • SKU: 02-4130-30038-03
    • Printed Edition

    • £5.00
  • Revision Aids

    A variety of revision aids and materials to support exam preparation

  • Added to your Shopping Cart!

    Behavioural Economics Revision Crossword

    • SKU: 02-4130-10246-01
    • Instant Download

    • Free
  • Teaching PowerPoints

    Collections of editable PowerPoints covering the key specification and unit content.

    Topic Assessments

    Exam-style and exam-standard practice papers for specific key topics.

  • Added to your Shopping Cart!

    4.1.2 Behavioural Economics - AQA A Level Economics Unit Assessment

    • SKU: 02-4138-10786-01
    • Instant Download

    • £15.00 (+VAT)
  • Topic Teaching Resources

    Individual teaching resources for delivering specific topics, including teaching instructions.

  • Added to your Shopping Cart!

    Anchoring (Behavioural Economics)

    • SKU: 02-4128-10497-01
    • Instant Download

    • £5.00 (+VAT)
  • Added to your Shopping Cart!

    Behavioural Economics SNAP!

    • SKU: 02-4128-10688-01
    • Instant Download

    • Free
  • Added to your Shopping Cart!

    Being Choosey (Choice Architecture)

    • SKU: 02-4128-10427-01
    • Instant Download

    • £5.00 (+VAT)
  • Added to your Shopping Cart!

    Play Nicely (Behavioural Economics & Govt Policy)

    • SKU: 02-4128-10432-01
    • Instant Download

    • £5.00 (+VAT)
  • Added to your Shopping Cart!

    Supermarket Sweep (Behavioural Economics)

    • SKU: 02-4128-10496-01
    • Instant Download

    • £5.00 (+VAT)
  • From the Blog

    Show more

    Teaching Vacancies

    A New Home for tutor2u Resources

    We've just flicked the switch on moving all our digital resources to instant digital download - via our new subject stores.

    For every subject you can now access each digital resource as soon as it is ordered. This will always be the latest edition of each resource too (and we'll update you automatically if there is an upgraded version to use).

    Simply add the required resources to your cart, checkout using the usual options and your resources will be available to access immediately via your mytutor2u account.