Heuristics (Behavioural Economics)
- Levels: AS, A Level, IB
- Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC
In general terms, a heuristic is a method or technique that people use to help them make a decision or solve a problem more quickly. We often use the phrase rule of thumb to mean the same thing.
The outcome from using the heuristic may not be perfect or optimised, but is usually “good enough”. The term was developed, along with bounded rationality and satisficing, by the cognitive scientist Herbert Simon.
Subscribe to email updates from tutor2u Economics
Join 1000s of fellow Economics teachers and students all getting the tutor2u Economics team's latest resources and support delivered fresh in their inbox every morning.
You can also follow @tutor2uEconomics on Twitter, subscribe to our YouTube channel, or join our popular Facebook Groups.
Job board
Economics Contributor
tutor2u, On-line
- Economics
- Student videos
- Behavioural Economics
- Homo Economicus
- Satisficing
- Heuristics
- Bounded Rationality
Geoff Riley
Geoff Riley FRSA has been teaching Economics for thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
Related Collections
You might also like
From the Blog
More Student videos
-
Essential A Level Economics in Year 1
This course is designed to support non-specialist, inexperienced or newly-qualified teachers of A Level Economics.
-
A Level Economics Grade Booster Workshops
Our A Level Economics Grade Booster workshops are designed to provide essential revision support to all A Level Economics students as they complete their preparation for the three terminal papers...
Popular Content
-
Synoptic Example Essays (Volume 1) for A Level EconomicsSynoptic Example Essays (Volume 1) for A Level Economics
- SKU: 02-4130-30039-03
-
Printed Edition
-
Student personal license
- £5.00
Added to your Shopping Cart!
Synoptic Example Essays (Volume 1) for A Level Economics
- SKU: 02-4130-30039-03
-
Printed Edition
- £5.00
-
Theory of the Firm Example Essays (Volume 1) for A Level EconomicsTheory of the Firm Example Essays (Volume 1) for A Level Economics
- SKU: 02-4130-30016-03
-
Printed Edition
-
Student personal license
- £5.00
Added to your Shopping Cart!
Theory of the Firm Example Essays (Volume 1) for A Level Economics
- SKU: 02-4130-30016-03
-
Printed Edition
- £5.00
Teaching Vacancies
-
Economics Contributor
tutor2u, On-line
-
Temporary Teacher of Mathematics
Frensham Heights School, Nr Farnham, Surrey
-
Student Revision Workshops Contributor
tutor2u, Home based
- Browse all jobs ›
Advertise your vacancies with tutor2u
Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.