Topic Videos

Behavioural Nudges [Head Start in A-Level Economics]

AS, A-Level, IB
AQA, Edexcel, OCR, IB, Eduqas, WJEC

Last updated 16 May 2020

This is Session Three in our short Head Start course that introduces students to aspects of behavioural economics.

In this lesson we look at behavioural nudges. Can they be effective in persuading us to change our behaviour? Or are stronger forms of government intervention needed in areas of policy concern such as gambling addiction and rising levels of obesity.

Video 1: Introduction to Behavioural Nudges

The concept of behavioural nudges is introduced in this short video including the use of choice architecture to influence our decisions.

Video 2: The EAST framework for understanding nudges

This video looks at examples of behavioural nudges using the EAST framework.

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