Portion Sizes and Nudges to Combat Obesity

Hat tip to Roberta Keys - up with the lark - for another excellent spot on the BBC website. This is a 'nudge' in action - one of the best ways of tackling obesity is portion control, Cambridge research suggests. Smaller plates, cutlery and glasses would all help.

Furthermore, you would think that it would be in the best interests of pubs and restaurants to ensure that they used smaller plates - portion control is a big part of cost cutting, especially in Pubcos like Wetherspoons.

Other suggestions would be smaller packet sizes - and again, given the amount of food waste in the UK, this sort of thing would help tackle two types of externality. Unfortunately, unlike portion size, private sector companies aren't likely to countenance this.