Grade Booster student workshops are back in cinemas for 2022. Learn more
The default choice or default option is the option that a consumer “selects” if he or she does nothing. Studies have shown that consumers rarely change the default settings. So, the nature of the default option strongly affects consumer behaviour
People prefer to carry on behaving as they have always done even when the circumstances that might influence their decisions change. Repeat choices / purchases often become automatic because default choices don’t involve much mental (cognitive) effort.
Boston House,
214 High Street,
Boston Spa,
West Yorkshire,
LS23 6AD
Tel: +44 0844 800 0085
© 2022 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.