Loss Aversion (Behavioural Economics)
- A Level, IB
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 2 Feb 2019
The basic idea behind loss aversion is that people feel losses much more than gains. People do not treat gains and losses in a linear way!
Let's hear about prospect theory and loss aversion from a Nobel prize winner in economics - Professor Robert Shiller.
View our full playlist of revision videos on behavioural economics over on the Tutor2u Youtube Channel:
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