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Behavioural Economics - Giving and Peer Effects

Geoff Riley

16th June 2015

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Donors are strongly influenced by how much other people have given when it comes to giving online to fundraising websites. A single large donation of £100 increases subsequent amounts given by around £10 and can pay back in 10 donations’ time.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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