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Cass Sunstein on Ten Common Behavioural Nudges

Geoff Riley

19th October 2014

Behavioural economics figures more prominently in the new specifications for A level economics from September 2015 onwards. This brief essay from Cass Sunstein, the co-author (with Richard Thaler) of "Nudge" offers a general introduction to the idea of nudging, along with a list of ten of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions.Click here to access the paper:

More reading:

Economist (October 2014) Nudge nudge, think think:

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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