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Study Presentations

Behavioural Nudges in Action

AS, A Level
AQA, Edexcel, OCR, IB

This presentation looks at behavioural nudges used by different businesses. Nudges are interventions that preserve freedom of choice but that nonetheless influence people’s decisions. Our decisions are often heavily affected by behavioural biases, instinctively we favour the default option. Choices are contextual and we are also deeply affected by social norms.

Behavioural Nudges - Behavioural Economics

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