Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Economics

In the News

Behavioural economics: making poor financial decisions

Tom White

2nd February 2016

Share this content:

Behavioural economics tries to offer realistic insights into decision making. Traditional economics assumes people make rational decisions and consistent choices based on effective computation.

Share this content:

Tom White

You might also like

Edexcel Economics 1.2.1: Rational Decision Making

13th October 2026

In the News Teaching Activity – Why are consumers buying nitrite-free bacon? (Oct 2026)

12th October 2026

AQA Economics 4.1.2.3 and 4.1.2.4 - Behavioural Economics and Behavioural Policy

9th October 2026

Beyond Homo Economicus: Why Nudges Matter in Modern Economics

11th September 2026

Welcome to Economics: Why Behavioural Theory is the Ultimate Game Changer

7th September 2026

Micro Case Study: Apple

Topical case studies

In the News Teaching Activity – What are the economic costs of insufficient vaccination uptake? (Jan 2026)

5th January 2026

In the News Teaching Activity – can supermarkets be ‘persuaded’ by government to sell healthier food to cut pressure on the NHS? (July 2025)

10th July 2025