Nudging to Achieve Behavioural Change
Behavioural economics seeks to develop an understanding of how people think their decisions can be influenced through 'nudges'. There are many different types of nudge and this Storify will seek to identify and flag up some of the most interesting.
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Examiner- GCE A Level - Economics (2015 Specification)
Pearson, Home based
- Economics
- Enrichment
- Behavioural Economics
- Social behaviour
- Herding / herd behaviour
- Nudge
- Richard Thaler
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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