Blog and updates
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15 Sept 2026
Economics of Technological Change in Markets and Industries
In this video, we are unpacking one of the most dynamic and consequential forces in microeconomics: how rapid innovation reshapes firms, disrupts established industries, and transforms entire...
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15 Sept 2026
Data Starter: Global poverty (2017 data)
What share of the population of each country lived on less than $30 per day?
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14 Sept 2026
In the News Teaching Activity – Why are jobs going at Jaguar Land Rover? (Sept 2026)
Jaguar Land Rover to cut 4,000 jobs as tariffs and weak demand hit profitability
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13 Sept 2026
Economics Enrichment Ideas in 60 Seconds Each
We’ve just added a new collection of very short Economics videos exploring interesting ideas and applications that can help students go a little beyond the standard specification content. Each...
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11 Sept 2026
Designing Decisions: Why Choice Architecture is Crucial for A-Level Economics
Every time you walk into a supermarket, open a revision app, or sign up for a student bank account, you are navigating a landscape designed by a choice architect. In our economics specifications,...
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11 Sept 2026
Beyond Homo Economicus: Why Nudges Matter in Modern Economics
For much of your early economics studies, you are introduced to Homo Economicus—the perfectly rational, utility-maximising consumer who always possesses perfect information and flawlessly weighs...
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11 Sept 2026
Economics Weekly Quiz | 11 September 2026
Here's this week's economics news quiz. The quiz has 8 multi-choice questions about news events relating to economics from the last 7 days. Most of the questions relate to the UK economy but some...
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11 Sept 2026
Mastering the Market: Decoding the Supply Curve and its Determinants
For anyone navigating the core concepts of microeconomics, grasping the mechanics of supply is absolutely essential. At its heart, market supply is driven by one fundamental force: the profit...
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11 Sept 2026
Data Starter: Monthly salary in major cities, 2026
Which cities in the world pay the highest salaries?
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10 Sept 2026
Breaking Free from Constraints: The Economics of Long-Run Costs
In the classroom, we often talk about the short run as a period of frustrating bottlenecks—where a firm is stuck with fixed capital and battling the law of diminishing returns. But what happens...
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10 Sept 2026
The Short-Run Squeeze: Why Expanding Often Costs More
One of the most common traps businesses fall into is assuming that simply throwing more resources at a problem will result in a proportional increase in output. In reality, the fundamental...
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10 Sept 2026
In the News Teaching Activity – Why might Allianz insurance takeover the AA? (Sept 202
Allianz considers £5bn AA takeover as both firms eye growth and greater scale
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10 Sept 2026
Protectionism in Action: Evaluating the US-Canada Tariff Escalation
Welcome back to your Year 13 Economics studies. As we dive deeper into the macroeconomics of international trade, there is no better real-world case study right now than the escalating trade war...
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8 Sept 2026
Why having a full time job does not guarantee financial security
When we study poverty and inequality, we usually look at two main measurements: absolute poverty (not having enough to survive) and relative poverty (usually defined in the UK as living in a...
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8 Sept 2026
The Hidden Price Tag: Understanding Opportunity Cost
Every decision we make comes with a hidden price tag. In economics, we define this as the opportunity cost: the value of the next best alternative forgone when a choice is made. For Year 12...
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8 Sept 2026
The Sneaker Drop Illusion: The Economics of Artificial Scarcity
You wait online for three hours. The countdown hits zero. You click "add to cart," and instantly, the screen reads: Sold Out. Whether you are scrambling for limited-edition sports gear before a...
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8 Sept 2026
Breaking the Law: The Curious Economics of Veblen Goods
For most of our time in the economics classroom, we rely on a bedrock principle: the law of demand. As price rises, quantity demanded falls. It is an intuitive, logical assumption that dictates the...
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8 Sept 2026
Two Introductory Sims for Microeconomics
Scarcity, opportunity cost and market failure are among the most important ideas students meet early on in A-Level Economics. They can also feel rather abstract when encountered only through...
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8 Sept 2026
Why We Buy What They Buy: The Economics of the Bandwagon Effect
Standard microeconomic theory rests heavily on the assumption that consumers are independent, rational actors. When we draw our downward-sloping demand curves, we assume an individual's willingness...
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8 Sept 2026
Data Starter: World literacy and illiteracy 2024
Are literacy rates rising in the world?
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