Choice architecture is the framing of a choice in order to manipulate the outcome of someone’s decision.
Choice architecture refers to a scenario in which the environment in which someone must make a decision has been carefully designed to try and influence that decision. There is a variety of ways in which the “environment” can be designed. For example:
This term was developed by Richard Thaler and Cass Sunstein in 2008 in their book ‘Nudge’.
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