UK0,M<$b@mevgɦmJ8s =-bU#b5')byiDz)%2.&_NKpGtJ|QGdr:>Fj0rA ؞F&!| 4`,mz3[
Student videos

Choice Architecture (Behavioural Economics)

  • Levels: AS, A Level, IB
  • Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC

Choice architecture is the framing of a choice in order to manipulate the outcome of someone’s decision.

Behavioural Economics - Choice Architecture

Choice architecture refers to a scenario in which the environment in which someone must make a decision has been carefully designed to try and influence that decision. There is a variety of ways in which the “environment” can be designed. For example:

  • Altering the “default” option – most consumers stick with a “default” option, so producers should think about which option they would most like consumers to use
  • Providing “immediate feedback” on choices that are made in order to make consumers reconsider their decision
  • Altering the number of options available or changing the wording in order to subconsciously manipulate our decisions

This term was developed by Richard Thaler and Cass Sunstein in 2008 in their book ‘Nudge’.

Subscribe to email updates from tutor2u Economics

Join 1000s of fellow Economics teachers and students all getting the tutor2u Economics team's latest resources and support delivered fresh in their inbox every morning.

You can also follow @tutor2uEconomics on Twitter, subscribe to our YouTube channel, or join our popular Facebook Groups.

Job board

Head of Economics

The Haberdashers' Aske's Boys' School, Elstree

Related Collections

Teaching Vacancies

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u