Study Notes

Availability Bias (Behavioural Economics)

Level:
AS, A Level
Board:
AQA, Edexcel, OCR, IB

Last updated 4 Jul 2018

According to Marx and Weber (2012), availability bias or the availability heuristic refers to the human tendency to judge an event by the ease with which examples of the event can be retrieved from your memory or constructed anew.

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