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Availability Bias (Behavioural Economics)

Level:
A-Level
Board:
AQA, Edexcel, IB, OCR

Last updated 4 Jul 2018

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According to Marx and Weber (2012), availability bias or the availability heuristic refers to the human tendency to judge an event by the ease with which examples of the event can be retrieved from your memory or constructed anew.

View our comprehensive playlist of revision videos on behavioural economics over on the Tutor2u Youtube Channel:

https://www.youtube.com/playli...

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