Grade Booster student workshops are back in cinemas for 2022. Learn more


Study Notes

Herd Behaviour (Behavioural Economics)

AS, A Level
AQA, Edexcel, OCR, IB

We are herd animals and we often make decisions based in part on who is around us and the choices they make.

Behavioural Economics - Herd Behaviour

Examples of herd behaviour might include:

  • Choosing items off a menu in a restaurant when part of a group
  • Herd behaviour of investors in financial markets - e.g. a stampede to sell when prices start falling
  • Binge drinkers going on holiday with each other
  • Fanatical supporters of football clubs

Herd behaviour reminds us that most decisions are taken in a social context.

Boston House,
214 High Street,
Boston Spa,
West Yorkshire,
LS23 6AD

Tel: +44 0844 800 0085

© 2022 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.