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The Betfair cash out button as a behavioural nudge

Geoff Riley

21st March 2016

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People who bet on football are far more likely to ‘cash out’ their bets – rather than holding them until the end of the game – if they are trading at a gain rather than a loss. That is the central finding of research by Alasdair Brown and Fuyu Yang, presented at the Royal Economic Society’s annual conference.

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Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

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