tutor2u | Nudge Theory - how to stop people dropping litter?

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Nudge Theory - how to stop people dropping litter?

Jonny Clark

2nd September 2015

I have been watching this short video today on litter left behind by skiers at a Swiss resort. It has coincided with a day when I have been curating a couple of resources on 'Nudge Theory' for our upcoming Behavioural Economics CPD event running to coincide with specification changes for A level Economics. I've longed used litter as an example of a demerit good or economic bad (for some reasons students seem to love anything called 'bad') but now I can use it as a way of teaching some 'nudge theory'.

Jonny Clark

Jon Clark has been teaching economics and business studies for over 25 years primarily in the Further Education sector. Before joining tutor2u, he was a senior manager at South Cheshire College in Crewe.


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