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Nudge Theory - how to stop people dropping litter?

Jonny Clark

2nd September 2015

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I have been watching this short video today on litter left behind by skiers at a Swiss resort. It has coincided with a day when I have been curating a couple of resources on 'Nudge Theory' for our upcoming Behavioural Economics CPD event running to coincide with specification changes for A level Economics. I've longed used litter as an example of a demerit good or economic bad (for some reasons students seem to love anything called 'bad') but now I can use it as a way of teaching some 'nudge theory'.

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Jonny Clark

Jon Clark has been teaching economics and business studies for over 25 years primarily in the Further Education sector. Before joining tutor2u, he was a senior manager at South Cheshire College in Crewe.

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