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Labels are for cans not for people

Geoff Riley

12th July 2015

A summer hat tip to behavioural economist Paul Craven for highlighting the many behavioural biases addressed in this brilliant advert for Coke.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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