Blog
Labels are for cans not for people

Geoff Riley
12th July 2015
A summer hat tip to behavioural economist Paul Craven for highlighting the many behavioural biases addressed in this brilliant advert for Coke.
You might also like

Behavioural Economics: Smoking Kids
23rd June 2012

Why you shouldn't copy your classmates!
16th May 2015
Behavioural economics: making poor financial decisions
2nd February 2016
Dual System Theory (Behavioural Economics)
Study Notes

Can loss aversion improve exam results?
10th April 2017

What snowstorms tell us about economic behaviour
8th March 2018