Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Free Economics resources

Topic Videos

Explaining Bounded Rationality and Bounded Self-control

Level:
A-Level, IB Diploma
Board:
AQA, Edexcel, Eduqas, IB, OCR, WJEC

Last updated 4 May 2019

Share this content:

Behavioural economics looks for examples of people making decisions in ways which deviate from those predicted by the rational choice model of economics. Here is a short video exploring the difference between bounded rationality and bounded self control.

Explaining bounded rationality and bounded self-control
Share this content:

You might also like

Micro Case Study: Apple

Topical case studies

In the News Teaching Activity – What are the economic costs of insufficient vaccination uptake? (Jan 2026)

5th January 2026

In the News Teaching Activity – why are Leeds clubbers being given lollipops? (Jan 2025)

27th January 2025

Behavioural Economics: Explaining the Availability Bias

Topic Videos

Behavioural Economics: The Power of Default Choices

Topic Videos

The Economics of Loyalty Pricing: Are Discounts Worth the Data?

27th November 2024

Too Many Choices, Too Few Customers: How Starbucks Plans to Simplify for Success

23rd October 2024

Ten Common Assumptions in Economics

Study Notes