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Behavioural economics that saves lives - The Zusha campaign in Kenya
Graham Watson
31st May 2017
Behavioural economics-tastic: the Zusha campaign in Kenya is reducing the number of road traffic accidents as a result of passengers warning against reckless driving. Passengers are encouraged to speak out, drivers attitudes are changing, and the result is a reduction in the number of accidents. What's not to like? Watch the video and read the report here.
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