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Behavioural economics that saves lives - The Zusha campaign in Kenya

31st May 2017

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Behavioural economics-tastic: the Zusha campaign in Kenya is reducing the number of road traffic accidents as a result of passengers warning against reckless driving. Passengers are encouraged to speak out, drivers attitudes are changing, and the result is a reduction in the number of accidents. What's not to like? Watch the video and read the report here.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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Behavioural economics that saves lives - The Zusha campaign in Kenya

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Teaching Economics

Behavioural economics that saves lives - The Zusha campaign in Kenya

Graham Watson

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