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Behavioural economics that saves lives - The Zusha campaign in Kenya

Graham Watson

31st May 2017

Behavioural economics-tastic: the Zusha campaign in Kenya is reducing the number of road traffic accidents as a result of passengers warning against reckless driving. Passengers are encouraged to speak out, drivers attitudes are changing, and the result is a reduction in the number of accidents. What's not to like? Watch the video and read the report here.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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