Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Free Economics resources

Study Notes

Nudges (Behavioural Economics)

Level:
A-Level, IB Diploma
Board:
AQA, Edexcel, Eduqas, IB, OCR, WJEC

Last updated 6 Feb 2019

Share this content:

A nudge is a technique used by choice architects in order to change someone’s behaviour in a very easy and low-cost way, without reducing the number of choices available. We often see it described as “non-enforced compliance”.

Share this content:

You might also like

Will the Junk Food Ad Ban Actually Work? I Economics in the News

6th January 2026

Explaining the Economics Behind E-Cigarettes, Rational Behaviour & UK Government Policy

5th April 2025

Behavioural Economics: The Power of Default Choices

Topic Videos

The Economics of Loyalty Pricing: Are Discounts Worth the Data?

27th November 2024

Economics of Obesity: Can Food Taxes Create a Healthier Society?

13th August 2024

Ten Common Assumptions in Economics

Study Notes

In Memoriam - Daniel Kahneman - A Founding Father of Behavioural Economics

27th March 2024

Behavioural Economics - Heuristics in Decision-Making

Topic Videos