Quizzes & Activities
Behavioural Economics (Quizlet Revision Activity)
- Level:
- AS, A-Level, IB
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 6 Apr 2019
Here is an updated Quizlet revision activity covering thirty key terms in behavioural economics.
Altruism
When we behave with more kindness and fairness than if we behaved rationally
Anchoring
When we are influenced in an exaggerated way by the first piece of information received.
Availability heuristic
A mental shortcut that relies heavily on immediate examples that come to mind when forming a judgement
Behavioural economics
Method of analysis that applies psychological insights into human behaviour to explain economic decision-making
Bias
Systematic deviation from what is believed to be a rational choice
Bounded rationality
Decisions that flow from the limited cognitive, decision-making capacity of humans
Butterfly effect
Small details make big differences
Choice architecture
Careful design of how options are presented can influence our decisions
Choice overload
When someone has too many options to make a fully-informed rational decision
Commitment contract
Involve the individual voluntarily losing lose money if they do not engage in a future behaviour to which they have committed
Confirmation bias
When people seek out information in a way that fits with their existing thinking and preconceptions
Default choice
Option that a consumer "selects" if he or she does nothing
Endowment effect
When we value things we own more than the things we do not own
Framing
How we make a decision based on how the information and data is presented to us
Gambler's Fallacy
Belief that future probabilities are altered by past events when in fact they are independent
Herd behaviour
When individuals act collectively as part of a group
Heuristic
When people use "rules of thumb" to help make a decision
Hyperbolic discounting
Valuing the immediate benefit or cost much more than the future impact
IKEA effect
Tendency for us to place a disproportionately high value on objects we have partially assembled ourselves
Loss aversion
When a loss is much more painful than an equivalent gain is rewarding
Nudge
A minimalist intervention to change behaviour in an easy, timely, social way
Present bias
Tendency to focus only on immediate costs and benefits
Priming
We are subconsciously influenced by small cues such as bad smells, dirty shop floors
Prospect theory
Explains how we feel about the things we lose - the feeling of loss can be several times greater than the feeling of gain
Scarcity bias
We value things more when they are limited in number or are only available for a limited time
Social image
Humans present themselves to look good to others in order to produce positive rewards
Social norms
When our day-to-day behaviour is influenced by prevailing customs
Status quo bias
The preference to keep things the way they are rather than change
System 1 Thinking
When we consider what automatically comes to mind. Decisions made on autopilot, effortless, immediate
System 2 thinking
Slower, controlled, effortful decision-making often governed by rules
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