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Student videos

Priming (Behavioural Economics)

  • Levels: AS, A Level, IB
  • Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC

Our behaviour is often influenced by cues that work subconsciously and prime us to behave / choose in certain ways. This short video looks at priming and how it can affect the choices we make.

Behavioural Economics - Priming

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