Priming (Behavioural Economics)
- Levels: AS, A Level, IB
- Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC
Our behaviour is often influenced by cues that work subconsciously and prime us to behave / choose in certain ways. This short video looks at priming and how it can affect the choices we make.
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Teacher of Business
Peter Symonds College, Winchester
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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