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Choice Architecture (Behavioural Economics)

Level:
A-Level
Board:
AQA, Edexcel, IB, OCR

Last updated 4 Jul 2018

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What is choice architecture?

Choice architecture describes how the decisions we make are affected by the layout / sequencing / and range of choices that are available. According to Behavioural economists Richard Thaler and Cass Sunstein, policy makers can help by paying close attention to such factors as the framing of choices and the default options—this is the idea known as choice architecture.

Behavioural Economics Choice Architecture - revision video

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