Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Free Economics resources

Study Notes

Framing and Behavioural Choice (Behavioural Economics)

Level:
A-Level
Board:
AQA, Edexcel, IB, OCR

Last updated 4 Jul 2018

Share this content:

What is a frame?

A frame is the way choices are described and presented.

REVISION VIDEOS: View our full playlist of revision videos on behavioural economics over on the Tutor2u Youtube Channel:

https://www.youtube.com/playli...

Share this content:

You might also like

Micro Case Study: Apple

Topical case studies

In the News Teaching Activity – What are the economic costs of insufficient vaccination uptake? (Jan 2026)

5th January 2026

In the News Teaching Activity – can supermarkets be ‘persuaded’ by government to sell healthier food to cut pressure on the NHS? (July 2025)

10th July 2025

Explaining the Economics Behind E-Cigarettes, Rational Behaviour & UK Government Policy

5th April 2025

In the News Teaching Activity – why are Leeds clubbers being given lollipops? (Jan 2025)

27th January 2025

Behavioural Economics - Choice Architecture & Nudging

Topic Videos

Behavioural Economics: Explaining the Availability Bias

Topic Videos

Behavioural Economics: The Power of Default Choices

Topic Videos