Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Free Economics resources

Topic Videos

EAST Framework (Behavioural Economics)

Level:
A-Level, IB Diploma
Board:
AQA, Edexcel, Eduqas, IB, OCR, WJEC

Last updated 21 Mar 2021

Share this content:

“It turns out that the environmental effects on behaviour are a lot stronger than most people expect” (Daniel Kahneman). This short video looks at the four aspects of the East Framework as a basis for achieving behavioural change through behavioural nudges and other incentives.

Behavioural Economics - the EAST framework
Share this content:

You might also like

Beyond Homo Economicus: Why Nudges Matter in Modern Economics

11th September 2026

Welcome to Economics: Why Behavioural Theory is the Ultimate Game Changer

7th September 2026

The Microeconomics of the Festival Wasteland: Why Do We Abandon Tents?

2nd September 2026

Introduction to Microeconomics: Incentives

1st September 2026

Micro Case Study: Apple

Topical case studies

Will the Junk Food Ad Ban Actually Work? I Economics in the News

6th January 2026

In the News Teaching Activity – What are the economic costs of insufficient vaccination uptake? (Jan 2026)

5th January 2026

In the News Teaching Activity – can supermarkets be ‘persuaded’ by government to sell healthier food to cut pressure on the NHS? (July 2025)

10th July 2025