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Student videos

EAST Framework (Behavioural Economics)

  • Levels: A Level, IB
  • Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC

“It turns out that the environmental effects on behaviour are a lot stronger than most people expect” (Daniel Kahneman). This short video looks at the four aspects of the East Framework as a basis for achieving behavioural change through behavioural nudges and other incentives.

Behavioural Economics - the EAST framework

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