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Unboxing marathons to boost demand

Ruth Tarrant

9th September 2015

Last week, Disney hosted an 18 hour "unboxing marathon" of Star Wars toys on YouTube. Unboxing is a new approach to marketing which involves unwrapping, unboxing, assembling and then demonstrating products whilst recording the entire process for a (usually lengthy) YouTube video.

Ruth Tarrant

Ruth has been an enthusiastic Head of Economics and Politics for many years, having taught in a variety of schools and at university level. She is also a Senior Examiner. Ruth is passionate about boosting the quality of teaching and learning across all subjects in schools and colleges.

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