Unboxing marathons to boost demand

Ruth Tarrant

9th September 2015

Last week, Disney hosted an 18 hour "unboxing marathon" of Star Wars toys on YouTube. Unboxing is a new approach to marketing which involves unwrapping, unboxing, assembling and then demonstrating products whilst recording the entire process for a (usually lengthy) YouTube video.

Ruth Tarrant

Ruth has been Subject Lead in Economics at tutor2u for many years after a career of teaching Economics, Business, Politics and Maths in a range of secondary schools. She is a highly experienced A level Economics Examiner, and also teaches undergraduate Economics on a very part-time basis at the University of Oxford. Ruth is passionate about making economics fun, engaging and accessible.

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