A nudge is a technique used by choice architects in order to change someone’s behaviour in a very easy and low-cost way, without reducing the number of choices available. We often see it described as “non-enforced compliance”.
Choice architects and policy makers aim to change people’s behaviour and alter their decisions more effectively using a nudge rather than legislation or direct enforcement. It has been described as “libertarian paternalism”.
Nudge theory is generally used to describe situations where nudges are used to improve the life and wellbeing of people and society.
President Obama established the White House Social and Behavioural Sciences Team and the UK government has the Behavioural Insights Team (BIT) – these make active use of nudge theory to improve social outcomes.
Collections
From the Reference Library
CPD Course Resource Packs
Entire delegate resource packs from tutor2u's renowned professional training courses

Teaching Behavioural Economics at A Level - Course Resource Pack
- SKU: 02-4015-10071-01
-
Combined Print + Download Pack
-
School network license
- £75.00 (+VAT)
Added to your Shopping Cart!

Teaching Behavioural Economics at A Level - Course Resource Pack
- SKU: 02-4015-10071-01
-
Combined Print + Download Pack
- £75.00 (+VAT)
Exam Technique
Worked examples of best-practice exam technique and supporting activities designed to build those techniques.

Behavioural Economics Example Essays (Volume 1) for A Level Economics
- SKU: 02-4130-30038-03
-
Printed Edition
-
Student personal license
- £3.95
Added to your Shopping Cart!

Behavioural Economics Example Essays (Volume 1) for A Level Economics
- SKU: 02-4130-30038-03
-
Printed Edition
- £3.95
Topic Teaching Resources
Individual teaching resources for delivering specific topics, including teaching instructions.

Behavioural Economics SNAP!
- SKU: 02-4128-10688-01
-
Instant Download
-
School network license
- Free
Added to your Shopping Cart!

Behavioural Economics SNAP!
- SKU: 02-4128-10688-01
-
Instant Download
- Free

Play Nicely (Behavioural Economics & Govt Policy)
- SKU: 02-4128-10432-01
-
Instant Download
-
School network license
- £5.00 (+VAT)
Added to your Shopping Cart!

Play Nicely (Behavioural Economics & Govt Policy)
- SKU: 02-4128-10432-01
-
Instant Download
- £5.00 (+VAT)
From the Blog
Related topics
-
Our A Level Economics Grade Booster workshops are designed to provide essential revision support to all A Level Economics students as they complete their preparation for the three terminal papers...
-
Designed to support Year 12 students in the first year of taking A Level Economics, our Flying Start Student Workshops focus on the core Year 1 teaching content and aim to build...
Teaching Vacancies
-
Business Education Teacher 2 days left to apply
Dollar Academy, Dollar, Clackmannanshire
-
Student Revision Workshops Contributor
tutor2u, Home based
-
Economics Contributor
tutor2u, On-line
- Browse all jobs ›