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Choice Architecture

Choice Architecture is a term coined by Richard Thaler and Cass Sunstein (2008) and refers to the practice of influencing choice by changing the manner in which options are presented to people.

Choice architecture describes how the decisions are affected by the design / sequencing / and range of choices available

For example getting students to eat more helpfully might involve altering the layout of the school or college restaurant

Smart building designs might make it more attractive / easier to take the stairs rather than use a lift

Choice architecture is often effective when it encourages simplicity in the decisions that people must make and in which the benefits and costs are made clear.

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