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AQA A Level Business Study Resources for 3.3 - Decision-Making to Improve Marketing Performance
Last updated 27 Oct 2019
This collection of study resources is designed to support students exploring Section 3.3 (Decision-Making to Improve Marketing Performance) of the AQA A Level Business specification.
Key Topic Videos
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Primary Market Research Explained
Student Videos
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Secondary Market Research Explained
Student Videos
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Quantitative and Qualitative Marketing Research
Student Videos
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Sampling and Marketing Research
Student Videos
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Positive and Negative Correlation
Student Videos
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Confidence Intervals
Student Videos
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Price Elasticity of Demand
Student Videos
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Income Elasticity of Demand
Student Videos
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Segmentation, Targeting and Positioning (Marketing)
Student Videos
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Market Mapping (Positioning)
Student Videos
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Niche and Mass Markets (Introduction)
Student Videos
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Extended Marketing Mix (7P's)
Student Videos
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Consumer Goods and Industrial Goods
Student Videos
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The Boston Matrix
Student Videos
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Product Life Cycle
Student Videos
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Pricing Strategies: Price Skimming
Student Videos
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Pricing Strategies: Penetration Pricing
Student Videos
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Pricing Strategies: Dynamic Pricing
Student Videos
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Pricing Strategies: Cost-Based Pricing
Student Videos
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Value of branding
Student Videos
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Multi-channel Distribution
Student Videos
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Digital Marketing (Overview)
Student Videos
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Technology & Marketing Decision Making
Student Videos
Interactive Learning Activities
Key Topic Study Notes
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Why is market research needed?
Study Notes
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Primary Market Research
Study Notes
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Secondary Market Research
Study Notes
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Marketing Research - Sampling
Study Notes
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Correlation
Study Notes
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Confidence Intervals
Study Notes
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Price Elasticity of Demand
Study Notes
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Income Elasticity of Demand
Study Notes
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Market Segmentation
Study Notes
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Market Mapping
Study Notes
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Niche Markets and Mass Markets
Study Notes
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Market Positioning
Study Notes
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Target Market
Study Notes
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Extended Marketing Mix (7P's)
Study Notes
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Consumer and Industrial Products
Study Notes
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Boston Matrix (Product Portfolio Model)
Study Notes
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Product Life Cycle
Study Notes
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Pricing Strategies and Tactics - Introduction
Study Notes
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Pricing and Business Objectives
Study Notes
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Price Skimming
Study Notes
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Penetration Pricing
Study Notes
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Dynamic Pricing
Study Notes
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Brands and Branding: Introduction
Study Notes
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Place (Distribution) - Introduction
Study Notes
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Distribution Channels
Study Notes
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Multi-channel Distribution
Study Notes
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Digital Marketing
Study Notes
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Technology and Marketing Decision-Making
Study Notes
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