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AQA A Level Business Study Notes: 3.3 - Decision-Making to Improve Marketing Performance

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Last updated 11th May 2018

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This collection of study notes is designed to support students revising Section 3.3 (Decision-Making to Improve Marketing Performance) of the AQA A Level Business specification.

Role of Marketing in a Business

Study notes
Marketing Objectives (Introduction)

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Internal and External Influences on Marketing Objectives

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Market Conditions

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Introduction to Market Analysis

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Marketing Research - Secondary Research

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Marketing Research - Sampling

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Marketing Research - Limitations and Constraints

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Correlation

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Market Segmentation

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Target Market

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Market Positioning

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Market Mapping (Positioning)

Student videos
Sales forecasting

Study notes
Moving Averages and Extrapolation

Study notes
Price Elasticity of Demand

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Income Elasticity of Demand

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Niche Markets and Mass Markets

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Extended Marketing Mix (7P's)

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Product - Introduction

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Product design

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Product Life Cycle

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Boston Matrix (Product Portfolio Model)

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Pricing Strategies and Tactics - Introduction

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Pricing - factors to consider when setting price

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Price Skimming

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Penetration Pricing

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Promotion (Introduction)

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Place (Distribution) - Introduction

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Distribution Channels

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Multi-channel Distribution

Study notes

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