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AQA A Level Business Study Resources for 3.3 - Decision-Making to Improve Marketing Performance

Last updated 27 Oct 2019

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This collection of study resources is designed to support students exploring Section 3.3 (Decision-Making to Improve Marketing Performance) of the AQA A Level Business specification.

Key Topic Videos

Primary Market Research Explained

Topic Videos
Secondary Market Research Explained

Topic Videos
Quantitative and Qualitative Marketing Research

Topic Videos
Sampling and Marketing Research

Topic Videos
Positive and Negative Correlation

Topic Videos
Confidence Intervals

Topic Videos
Price Elasticity of Demand

Topic Videos
Income Elasticity of Demand

Topic Videos
Segmentation, Targeting and Positioning (Marketing)

Topic Videos
Market Mapping (Positioning)

Topic Videos
Niche and Mass Markets (Introduction)

Topic Videos
Extended Marketing Mix (7P's)

Topic Videos
Consumer Goods and Industrial Goods

Topic Videos
The Boston Matrix Explained Video

Topic Videos
Product Life Cycle

Topic Videos
Pricing Strategies: Price Skimming

Topic Videos
Pricing Strategies: Penetration Pricing

Topic Videos
Pricing Strategies: Dynamic Pricing

Topic Videos
Pricing Strategies: Cost-Based Pricing

Topic Videos
Value of branding

Topic Videos
Multi-channel Distribution

Topic Videos
Digital Marketing (Overview)

Topic Videos
Technology & Marketing Decision Making

Topic Videos

Interactive Learning Activities

3.3 Decision making to improve marketing performance - Impossible 5 Revision Activity

Quizzes & Activities

Key Topic Study Notes

Internal and External Influences on Marketing Objectives

Study Notes
Why is market research needed?

Study Notes
Primary Market Research

Study Notes
Secondary Market Research

Study Notes
Marketing Research - Sampling

Study Notes
Correlation

Study Notes
Confidence Intervals

Study Notes
Price Elasticity of Demand

Study Notes
Income Elasticity of Demand

Study Notes
Market Segmentation

Study Notes
Market Mapping

Study Notes
Niche Markets and Mass Markets

Study Notes
Market Positioning

Study Notes
Target Market

Study Notes
Extended Marketing Mix (7P's)

Study Notes
Consumer and Industrial Products

Study Notes
Boston Matrix (Product Portfolio Model)

Study Notes
Product Life Cycle

Study Notes
Pricing Strategies and Tactics - Introduction

Study Notes
Pricing and Business Objectives

Study Notes
Price Skimming

Study Notes
Penetration Pricing

Study Notes
Dynamic Pricing

Study Notes
Brands and Branding: Introduction

Study Notes
Place (Distribution) - Introduction

Study Notes
Distribution Channels

Study Notes
Multi-channel Distribution

Study Notes
Digital Marketing

Study Notes
Technology and Marketing Decision-Making

Study Notes

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