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Study Notes

Price Elasticity of Demand

AQA, Edexcel, OCR, IB

Last updated 18 Feb 2018

Price elasticity of demand measures the responsiveness of quantity demanded for a product to a change in price. It is one of the most important concepts in business, particularly when making decisions about pricing and the rest of the marketing mix.

The short video below provides an overview of the concept of price elasticity of demand and there are some additional study notes below the video. 

Price Elasticity of Demand

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