Topic Videos
Market Mapping (Positioning)
- Level:
- AS, A-Level, IB
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 22 Mar 2021
The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept.
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Study Notes