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Market Mapping (Positioning)

Level:
A-Level, IB Diploma
Board:
AQA, Edexcel, Eduqas, IB, OCR, WJEC

Last updated 22 Mar 2021

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The market or positioning map is way of assessing the competitive position of brands and businesses based around two chosen dimensions. This short video explains and illustrates the concept.

Marketing: The Market Positioning Map
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