Topic Videos
Segmentation, Targeting and Positioning (Marketing)
- Level:
- AS, A-Level
- Board:
- AQA, Edexcel, OCR, IB, Eduqas, WJEC
Last updated 22 Mar 2021
The STP (segmentation, targeting & positioning) model of marketing strategy is explained in this revision video.
You might also like
Consumer Lifestyle and Buying Behaviour
Topic Videos
Influences on the Choice of Positioning Strategy
Study Notes
Jack's - Quality + Price is Key to Success When Competing with Aldi and Lidl
22nd September 2018
Will Jack's eat up Tesco?
20th September 2018
Revising all those business models!
22nd May 2018
Bowman's Strategic Clock (Strategic Positioning)
Study Notes
Business Models & Theories "In Your Pocket" Activity
Quizzes & Activities
AQA A Level Models & Theories - MCQ Practice
Quizzes & Activities