Segmentation, Targeting and Positioning (Marketing)
- Levels: AS, A Level
- Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC
The STP (segmentation, targeting & positioning) model of marketing strategy is explained in this revision video.
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Head of Programme (Professional Pathways)
Ark, Holborn, London
- Business
- Student videos
- Geographic segmentation
- Income segmentation
- Demographic segmentation
- Behavioural segmentation
- Market segmentation
- Target market
- Market positioning
- Bowman's Strategic Clock
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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