Topic Videos

Segmentation, Targeting and Positioning (Marketing)

Level:
AS, A-Level
Board:
AQA, Edexcel, OCR, IB, Eduqas, WJEC

Last updated 22 Mar 2021

The STP (segmentation, targeting & positioning) model of marketing strategy is explained in this revision video.

Marketing: Segmentation - Targeting - Positioning

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