Technology & Marketing Decision Making
- Levels: GCSE, AS, A Level, IB, BTEC Level 3, BTEC Tech Award
- Exam boards: AQA, Edexcel, OCR, IB, Eduqas, WJEC
Technology has transformed the marketing decision-making process for many businesses. This revision video highlights six examples of the way that technology is being used in marketing decision-making by businesses of all sizes.
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Head of Economics
The Haberdashers' Aske's Boys' School, Elstree
- Business
- Student videos
- Marketing
- Marketing objectives
- Marketing strategy
- Marketing orientation
- Marketing research
- Test marketing
- Dynamic Pricing
- Audience reach
- Customer relationship management (CRM)
- Advertising campaign
- Campaign testing
- Competitor pricing
- Show more...
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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