Study Notes
Market Segmentation
- Level:
- GCSE, AS
- Board:
- AQA, Edexcel, OCR, IB
Last updated 15 Apr 2017
Market segmentation splits up a market into different types (segments) to enable a business to better target its products to the relevant customers.
You might also like
Niche Markets and Mass Markets
Study Notes

Niche v Mass Market: UK Burger Wars
14th July 2015

BUSS1 - Market Size, Share and Growth Calculations
10th April 2015
Understanding Markets
Topic Videos
Are Supermarket Economies of Scale Beginning to Fade?
27th March 2013
Penetration Pricing
Study Notes

Where Next for the Smartphone Market?
10th March 2015
Marketing: Market Mapping (GCSE)
Study Notes