Business

Study Notes

Extended Marketing Mix (7P's)

Level:: AS, A Level

Board:: AQA, Edexcel, OCR, IB

Last updated 18 Feb 2018

The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.

The short video below provides an overview of the Extended Marketing Mix (7P's) concept and there are some additional study notes below the video.

Extended Marketing Mix (7 P's) Revision Video

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Distribution (Place) Decisions in the Marketing Mix

Student Videos

Importance of Price to an Effective Marketing Mix (Worked Answer to AQA Grade Booster 2019: 16 Mark Question)

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