The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.
The short video below provides an overview of the Extended Marketing Mix (7P's) concept and there are some additional study notes below the video.
Boston House,
214 High Street,
Boston Spa,
West Yorkshire,
LS23 6AD
Tel: +44 0844 800 0085
© 2021 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.