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Study Notes

Extended Marketing Mix (7P's)

Level:
A-Level
Board:
AQA, Edexcel, IB, OCR

Last updated 18 Feb 2018

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The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.

The short video below provides an overview of the Extended Marketing Mix (7P's) concept and there are some additional study notes below the video.

Extended Marketing Mix (7 P's) Revision Video
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