Study Notes
Extended Marketing Mix (7P's)
- Level:
- AS, A-Level
- Board:
- AQA, Edexcel, OCR, IB
Last updated 18 Feb 2018
The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.
The short video below provides an overview of the Extended Marketing Mix (7P's) concept and there are some additional study notes below the video.
You might also like
Marketing Objectives (Introduction)
Topic Videos
Digital Marketing (Overview)
Topic Videos
Promotional Decisions
Study Notes
Guerrilla marketing by Burger King
2nd February 2019
Coffee, Plastic and Pricing - a Marketing Mix with a Message
27th June 2018