Extended Marketing Mix (7P's)
- AS, A-Level
- AQA, Edexcel, OCR, IB
Last updated 18 Feb 2018
The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product; price; place; promotion; people; process and physical.
The short video below provides an overview of the Extended Marketing Mix (7P's) concept and there are some additional study notes below the video.