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Topic Videos

Extended Marketing Mix (7P's)

Level:
A-Level, IB Diploma
Board:
AQA, Edexcel, Eduqas, IB, OCR, WJEC

Last updated 22 Mar 2021

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The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical. This short video outlines the 7 P's and provides an example.

Marketing: Extended Marketing Mix (7P's)
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