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In economics, preferences are evident in theoretically optimal choices or real (behavioural) choices when people decide between alternatives

Should SUV owners pay more towards filling in potholes? (Apr 2026)

23rd April 2026
In the News Teaching Activity – Why are NCP car parks going out of business? (Mar 2026)

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4.1.2.3 Aspects of Behavioural Economic Theory (AQA Economics)

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4.1.2.4 Behavioural economics and economic policy (AQA Economics)

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Introduction to Behavioural Economics (Behavioural Economics)

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Consumer boycotts can have permanent effects

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Bounded Rationality (Behavioural Economics)

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Evaluating Behavioural Nudges (Behavioural Economics)

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Null Model of Agent Behaviour (Behavioural Economics)

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Behavioural and Neo-Classical Economics (Revision Essay Plan)

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20 Common Behavioural Biases

20th September 2015
President Obama's Behavioural Insights Executive Order

12th November 2015

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Should SUV owners pay more towards filling in potholes? (Apr 2026)

In the News Teaching Activity – Why are NCP car parks going out of business? (Mar 2026)

In the News Teaching Activity – has Costa coffee gone out of fashion? (Sept 2025)

4.1.2.3 Aspects of Behavioural Economic Theory (AQA Economics)

4.1.2.4 Behavioural economics and economic policy (AQA Economics)

What is Behavioural Economics?

Introduction to Behavioural Economics (Behavioural Economics)

Consumer boycotts can have permanent effects

What You Need to Know if you are Teaching Behavioural Economics for the First Time

Not Quite the Vinyl Countdown

Motorists shun diesel vehicles

Bounded Rationality (Behavioural Economics)

Evaluating Behavioural Nudges (Behavioural Economics)

Null Model of Agent Behaviour (Behavioural Economics)

The vegan economy has arrived

Rational Decision Making (Behavioural Economics)

Behavioural and Neo-Classical Economics (Revision Essay Plan)

Behavioural Policies in Action (Behavioural Economics)

Behavioural Nudges and Environmental Sustainability

Consumer sovereignty and the changing face of Swiss chocolate

Copying Behaviour - Stay at Home Millennials

Market for ivory - prices, market failure and black markets

Unboxing marathons to boost demand

20 Common Behavioural Biases

President Obama's Behavioural Insights Executive Order

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