Final dates! Join the tutor2u subject teams in London for a day of exam technique and revision at the cinema. Learn more

Topics

Rational Choice

Rational choice involves the weighing up of costs and benefits and trying to maximise the surplus of benefits over costs. Rational choice is essentially the idea that humans always make logical decisions and seek to maximise their own self-interest.

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.