Topics

Forward Vertical Integration

Forward vertical integration involves acquiring a business further up (forward) in the supply chain – e.g. a vehicle manufacturer buys a car retail business. Another example might be Amazon or Netflix deciding to buy a chain of movie theatres (cinemas).

Another example of forward vertical integration is a car manufacturer that decides to start selling its cars directly to consumers buy purchasing a dealership network.

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.