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In the News

Forward Vertical Integration - SEGA Is Buying Angry Birds Maker, Rovio

Graham Watson

17th April 2023

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Vertical forwards integration with gaming giant Sega buying game maker Rovio, responsible for the Angry Birds video game. It seems to be part of a current trend of platform owners looking to gain exclusive access to content, and in this case will cost Sega £625m.

That said, apart from Angry Birds and the spin-off movies, Rovio has struggled to produce a follow-up, so might the cost of the merger be relatively high, given that Rovio's operating profits are on the decline?

Please read: Angry Birds: Sega agrees to buy video game maker Rovio (BBC)

Sega to pay £625m for Angry Birds maker Rovio Entertainment (Sky News)

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to tutor2u, reads voraciously and is interested in all aspects of Teaching and Learning.

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