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This refers to a rigid pattern of behaviour followed by a person. For example, it could refer to the subconscious purchase of identical items each week, or the pattern followed by someone who always lights up a cigarette, without thinking, when they make a cup of coffee.

Habit is often linked with System 1 thinking (see Dual-system theory). It is also often linked with the idea of the status quo bias, when people stick with a previous decision, even if it is no longer the most appropriate decision.

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