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Avoiding the sunk cost fallacy - Alphabet abandons Loon

Geoff Riley

22nd January 2021

Alphabet has decided to scrap its balloon company Loon, designed to increase internet access through launching giant balloons to beam the internet to remote areas.

It seems that despite a sizeable investment, the technology isn't scaleable and the company hasn't fallen foul of the sunk cost fallacy.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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