In the News
Avoiding the sunk cost fallacy - Alphabet abandons Loon
22nd January 2021
Alphabet has decided to scrap its balloon company Loon, designed to increase internet access through launching giant balloons to beam the internet to remote areas.
It seems that despite a sizeable investment, the technology isn't scaleable and the company hasn't fallen foul of the sunk cost fallacy.
Google says goodbye to giant internet balloons idea https://t.co/OuYJp8w1rK
— BBC News (World) (@BBCWorld) January 22, 2021
Alphabet punctures Loon internet balloon project https://t.co/UUXq1C488k
— Financial Times (@FT) January 22, 2021
Google's parent firm is shutting down Loon connectivity project https://t.co/3lqSl75zuu by @refsrc
— TechCrunch (@TechCrunch) January 22, 2021
- Economics
- Blog
- In the News
- Sunk Cost
- Sunk Cost Fallacy
- Sunk cost bias
- Google (Alphabet)
- Cloud computing
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
You might also like
Conglomerate Integration
Study Notes
Explaining Sunk Costs
Study Notes
Contestable Markets (Revision Quiz)
Quizzes & Activities
Contestable Markets
Study Notes
Costs Revenues and Profits - Key Terms
Study Notes
Contestable Markets
Teaching PowerPoints
Digital Conglomerates - What does Google Do?
Study Notes