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In the News

Amazon's Costly Fire Phone Flop

Geoff Riley

5th September 2015

Stick to selling things rather than making them. That might be the message for Jeff Bezos and his team at Amazon after they decided to abandon their attempt to enter the increasingly contestable global smartphone market.

The Amazon Fire Phone has failed - spectacularly.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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