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Sunk Cost Fallacy

The sunk cost fallacy is the tendency to continue investing time, money, or other resources in a particular course of action because of the resources that have already been invested, even if it is no longer in one's best interests to do so. This fallacy can lead people to make irrational decisions because they are influenced by sunk costs, rather than by the potential returns or benefits of the current course of action.

The sunk cost fallacy is a common bias that can affect decision-making in a variety of contexts, including business, personal finance, and interpersonal relationships. It can lead people to pursue goals that are no longer attainable or desirable, or to continue engaging in activities that are not productive or enjoyable

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