Topics
Google (Alphabet)
Google is a multinational internet company that provides digital products and services. Founded on September 4, 1998 by Larry Page and Sergey Brin, with headquarters in Mountain View, California.
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Conglomerate Integration
Study Notes
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Business Growth - Businesses Bought by Google
Study Notes
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Contestable markets - why is digital so disruptive?
9th July 2021
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The Economist looks at the problems of Big Tech
25th May 2021
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The Pirate Ship Dilemma
30th November 2016
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Dynamic Efficiency: Google Home v Amazon Echo
1st December 2016
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The Economics of GAFA Businesses
5th December 2016
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Digital Conglomerates - What does Google Do?
Study Notes
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Digital Monopolies - 15 Mark Revision Essay (EdExcel)
Practice Exam Questions
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Avoiding the sunk cost fallacy - Alphabet abandons Loon
22nd January 2021
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Monopsony power: News publishers fight tech giants for better deals
24th August 2020
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Contestable Markets: Google to offer banking current accounts
14th November 2019
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Takeovers - Clear The Deck Key Term Knowledge Activity
Quizzes & Activities
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Google Acquires Fitbit
2nd November 2019
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Netflix - A Digital Business Under Pressure
Topic Videos
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Google signs up to $2bn wind and solar investment
22nd September 2019
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Should the monopoly power of the tech titans be broken up?
10th September 2018
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You Tube Music takes on Spotify and Apple
22nd May 2018
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Capitalism without capital
4th December 2017
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Featured Snippets and Information Failure
19th November 2017
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What if Apple and Google merged?
13th October 2017
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Google signs HTC smartphone deal
21st September 2017
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GAFA Market Power continues to Grow
20th September 2017
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Alphabet (Google) profits shrink after EU fine
25th July 2017
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Record fine for Google in anti-trust case
28th June 2017
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Google's £1bn Investment in the UK Economy
15th November 2016
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Google accused of anti-competitive behaviour in the app industry
20th April 2016
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Battle for Market Share in Cloud Platform Services
27th March 2016
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Google Inc becomes Alphabet Inc
12th August 2015
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Google Rejects EU Competition Probe
28th August 2015