Business culture refers to the values, beliefs, norms, and behaviors that shape the environment of an organization. It's the "unwritten rules" that guide how people behave, communicate, and interact in a workplace. A strong business culture is important because it:

• Sets the tone for how employees and leaders conduct themselves.
• Creates a sense of shared identity and purpose, which can increase employee engagement and productivity.
• Influences how customers, partners, and other stakeholders perceive the company.
• Can impact the success of a company by influencing decision-making, innovation, and efficiency.

Business culture can be influenced by various factors, including leadership style, organisational structure, communication, and the company's mission and values.

There are several internal factors that can shape a company's culture. Here are a few examples:

• Leadership style: The values and behaviours of senior leaders can significantly influence the culture of an organisation.
• Hiring practices: The type of people a company hires can contribute to the overall culture. For example, hiring individuals who are team-oriented and customer-focused can help create a collaborative and service-oriented culture.
• Organisational structure: The way an organization is structured (e.g., hierarchical vs. flat) can impact how employees interact and communicate with each other.
• Communication: The way information is shared within an organization (e.g., open communication vs. siloed communication) can impact how employees feel about the company and their role within it.
• Company values: The values that are emphasized and prioritized by a company can shape its culture and influence the behaviours and actions of employees.

External influences can also have a big impact on corporate culture. Some examples include:

• Industry trends: The trends and practices in an industry can influence how a company operates and its overall culture. For example, if an industry is moving towards more sustainable practices, a company may adopt a more environmentally conscious culture.
• Customer expectations: The demands and expectations of customers can shape a company's culture. For example, if customers value speed and convenience, a company may develop a culture that emphasizes efficiency and quick response times.
• Regulatory environment: Government regulations and laws can impact a company's culture, as they may require certain changes to be made in order to comply. For example, a company may develop a culture that prioritizes ethical behavior and transparency if it is subject to strict regulations.
• Technological advances: Technological advancements can impact a company's culture by changing the way work is done and the skills needed to be successful.