Collections
Key Topics - Marketing
Last updated 10 Apr 2023
Here is our selection of study resources on marketing
Study Notes and Videos on Marketing
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How Competition Affects the Market
Topic Videos
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Product and Market Orientation
Topic Videos
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Product Differentiation
Topic Videos
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Promotional Decisions
Topic Videos
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Distribution (Place) Decisions in the Marketing Mix
Topic Videos
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Marketing Objectives (Introduction)
Topic Videos
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Quantitative and Qualitative Marketing Research
Topic Videos
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Sampling and Marketing Research
Topic Videos
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Digital Marketing (Overview)
Topic Videos
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Technology & Marketing Decision Making
Topic Videos
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Digital Marketing
Study Notes
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Technology and Marketing Decision-Making
Study Notes
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Primary Market Research
Study Notes
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Promotional Decisions
Study Notes
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Product Life Cycle
Study Notes
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Ansoff Matrix
Study Notes
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Secondary Market Research Explained
Topic Videos
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Primary Market Research Explained
Topic Videos
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Segmentation, Targeting and Positioning (Marketing)
Topic Videos
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Price Elasticity of Demand
Study Notes
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Market Mapping (Positioning)
Topic Videos
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Extended Marketing Mix (7P's)
Study Notes
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Boston Matrix (Product Portfolio Model)
Study Notes