In the News

Behavioural Segmentation - Veggie Pret!

Jim Riley

18th September 2017

A neat example here of behavioural market segmentation in action!

Veggie Pret has been a huge success since it opened its first pop-up shop in an existing Pret store in Soho. It triggered many new product suggestions for the main Pret stores which then installed more veggie / vegan display units as a result. 

Now the third Veggie Pret store is about to open (in London, of course). 

Is the sale of vegetarian food still a niche segment too? 

You could argue that it is hard to call it niche now, since there are so many consumers out there with vegetarian needs and wants.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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