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At Last! Successful Market Development Strategy by a UK Retailer in the US

Jim Riley

25th April 2016

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The US retail market is a tough nut to crack. Just ask Tesco who had their fingers burned with the disastrous Fresh n' Easy project. However, one UK retailer is doing really well in the US - Pret a Manger!

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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